This Is Your Life, and It’s Ending One Minute at a Time
6 Weeks to a Stronger, Focused You
The Next Project Launches June 3rd.
You’re not here by accident. You’re here because something’s missing. You’re tired of the grind, the endless cycle of stress, exhaustion, and mediocrity. You’re here because you know there’s more to life than this. Welcome to Project Reclaim.
What’s Eating You?
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Lack of Direction
You wake up every day and go through the motions. You’re busy, but you’re not moving forward. You’re lost in the noise, searching for a way out. You need a path, a purpose.
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Overwhelmed by Stress
Stress is your constant companion. It’s draining your energy, clouding your mind, breaking you down piece by piece. You need to take back control, to find strength in the chaos.
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Inconsistent Discipline
You’ve tried before. Diets, workouts, self-help books. But nothing sticks. Your discipline is fleeting, your motivation unreliable. You need consistency, a way to make discipline a habit.
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Physical and Mental Weakness
You feel weak, both physically and mentally. Your body is out of shape, your mind is foggy. You’re not the man you know you can be. You need strength, clarity, resilience.
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Isolation
You’re doing this alone, and it’s crushing you. You need a brotherhood, a community of men on the same mission, pushing each other forward.
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Lack of Accountability
You set goals but struggle to follow through. You need someone to hold you accountable, to push you beyond your limits.

Project Reclaim is a six-week online coaching program designed to transform your life from the ground up. This isn’t your average fitness program; it’s a comprehensive, no-nonsense blueprint for reclaiming your strength, discipline, and purpose.
From Rock Bottom to Reclamation
Twelve years ago, I wasn’t some disciplined machine. I was a wreck. A heroin addict, with no future and no hope. My life was a series of bad choices and shattered dreams. I hit rock bottom, and when I say rock bottom, I mean lying on a filthy mattress in a rundown basement, every vein screaming for a fix, every thought consumed by a need I couldn’t control.
But here’s the thing about rock bottom: it’s a solid foundation to build on.
I made a choice. I chose to fight, to claw my way out of that pit. I built a set of rules, principles forged in the fires of my own struggle. Rules that kept me alive, rules that made me stronger. Rules that have kept me sober for 12 years.
Project Reclaim is built on those same rules.
These rules are more than just actions; they’re habits that transform your life.
You’ve been wandering aimlessly, craving direction. By following these rules, you carve out a clear path, giving your life purpose and focus.
You’ve been drowning in stress, barely keeping your head above water. Each rule is designed to help you manage that stress, to make you more resilient, more in control.
Your discipline has been fleeting, inconsistent at best. These rules build habits that stick, turning discipline into your second nature.
You’ve felt weak, both physically and mentally. Through consistent workouts, dietary discipline, and mental exercises, you’ll become stronger in every sense.
You’ve been isolated, fighting this battle alone. Now, you join a brotherhood of men on the same journey, supporting and holding each other accountable.
You’ve lacked accountability, drifting without a compass. These rules keep you on track, with a community that’s got your back every step of the way.
It’s not just a program; it’s a lifeline
It’s a battle plan for reclaiming your life from the chaos. These aren’t just guidelines; they’re survival tactics. They’re the keys to taking back control, to becoming the man you’re meant to be.
I didn’t just get sober; I built a new life.
A life of strength, of discipline, of relentless forward motion. Every rule in this program is a step I took on my journey from that dark place to where I am now. They’re designed to challenge you, to push you, to break you down and build you back up stronger.
I’ve lived these rules. They’re in my bones, my blood. They’ve seen me through the darkest nights and the toughest battles. And now, they’re yours. This program is my blueprint for survival and success, distilled into six weeks of raw, unfiltered transformation.
You’re not just signing up for a fitness program
You’re joining a brotherhood. You’re stepping into a journey of reclaiming your life, one rule at a time. You’re learning to harness the power of discipline, to master your own mind and body. You’re building a foundation that nothing can shake.
This is your time. This is your fight. Reclaim your life with the rules that saved mine.
Who Is This For? How Does It Work?
This program is for men who are tired of feeling lost, overwhelmed, and stuck in a cycle of mediocrity. It’s for those who know they’re capable of more but haven’t found the path to get there. If you’re ready to break free from the grind, to take control of your life, and to become the man you’re meant to be, then Project Reclaim is for you.
Here’s what you get with Project Reclaim:
Weekly Rules: Every Sunday, you get a new rule. There’s a video breaking it down. Watch it. This rule will be your focus for the week, guiding your actions and mindset.
Custom Workouts: Personalized training plans delivered through the Trainerize app. No generic routines here. These workouts are tailored to push you to your limits and build real strength.
Nutrition Plan: A personalized nutrition strategy to fuel your body and mind. Stop guessing about your diet. Follow the plan and watch your body transform.
Daily Motivation: Emails hitting your inbox Monday to Friday. Each one designed to keep you engaged, motivated, and on track. Action steps, tips, and insights to fuel your journey.
Brotherhood: A group chat on Trainerize, our HQ. This is where we strategize, support each other, and share victories. You’re not alone in this fight.
Accountability: Regular check-ins and support to make sure you stay on track. You’re in this with a team. We’re here to ensure you don’t fall off the wagon.
Why should you sign up? Because this program is about more than just getting fit. It’s about reclaiming your life, your strength, and your purpose. You’ll face challenges, but you’ll also grow stronger, more resilient, and more focused. By the end of these six weeks, you’ll be a different person—a better person.
Six weeks of intense work to reclaim your mind, body and life from the stress of adulthood.