(Ethically) Steal Your Competitor's SEO
In the dog-eat-dog world of digital marketing, small businesses need every advantage they can get.
With limited budgets and resources, it's crucial to make every marketing dollar count.
One smart move?
Ethically stealing your competitor's SEO.
Now, this isn’t about doing anything shady or underhanded.
Instead, it’s about learning from those who are already successful and applying their strategies to boost your own site.
Think of it like learning from the top students in your class to improve your own grades. Here’s a straightforward guide on how to do just that and get ahead in the competitive online landscape
Why SEO is a Big Deal for Small Businesses
First, let’s talk about why SEO is so important. Check out these stats:
93% of all online experiences start with a search engine.
The top five results on Google collect 75% of those clicks.
Businesses that blog regularly are 13 times more likely to see a positive return on investment.
Basically, if you’re not focusing on SEO, you’re leaving money on the table. On top of that, SEO lead to no cost leads. You’re meeting people where they are, and leading them to you.
If you struggle with leads, this is a strategy you must follow.
Your 3-Step Plan to Ethically Steal Your Competitor's SEO
Find Your Competitors' Top Websites
Fire up tools like Ahrefs, SEMrush, or Moz to find the top three websites ranking for your target keywords.
You can even just google your search terms. Normally that will be your location + your business category. Things like “Gym Jacksonville,FL” or “Hoagie Shop Philadelphia, PA” or “Insurance Sales Wilmington, DE”. Once you do that find the top three sites that show up.
These sites are doing something right, so they’re your new benchmarks.
2. Analyze Competitors’ SEO with ChatGPT
Take each competitor’s URL and plug it into ChatGPT with this prompt:
"Analyze this website and its SEO. Tell me what makes this website convert and what factors make it rank highly on SEO. "
Pay attention to what ChatGPT says about their keywords, content structure, backlinks, and user experience. These are the reason this site ranks highly. You want to emulate that on your own site.
3. Optimize Your Own Website
Now, do the same with your website.
Ask ChatGPT:
"What can this website do to rank higher on SEO? It is competing for the same keywords as the first three websites I showed you. Apply what makes the 3 previous websites rank highly to this website. Tell me how to change the copy, the layout, the metadata, and the structure."
Take those insights and make the recommended changes. Basically, you’re tweaking your site to make it as effective as the best in your niche.
Why This Works and How It Benefits You
Following this method can seriously boost your site’s performance. Here’s why:
Keyword Usage: Using the right keywords helps attract more organic traffic.
Content Structure: A well-organized site keeps visitors engaged and more likely to convert.
Backlink Profiles: Strong backlinks boost your site’s authority and improve search rankings.
User Experience: A user-friendly site makes visitors happy and encourages them to come back.
By ethically "stealing" your competitor's SEO, you’re not just copying; you’re learning and improving. This strategy helps you climb the search rankings, get more traffic, get more leads and ultimately, grow your business.
Business is all about learning from the best and applying those lessons to your own business. Do this, and you’ll be well on your way to standing out .
Business is a battleground, and small business needs every advantage it can get. If you follow this plan you’ll be punching above your weight in no time.
